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In 2010, beneath street level in an inconspicuous underground bunker in northern England, designer Ryan Heard and his team launched Delusion. Following a fashion degree & experience working with Japanese pattern cutters & traditional tailors, Ryan embarked upon the concept of providing the fashion conscious with luxurious & conceptual designs. These formed the foundations for the monochromatic label.

Evolving each season, delusion are recognised for their pioneering leather garments, unique materials & original washes through a muted palette & innovative construction.

Materials are sourced individually, unconventional fabrics are developed and exploration of raw materials are essential when forming the ranges. The creative team, pattern cutters & sample hands craft the contemporary, ready-to-wear collections, providing special, individual hand finished premium garments.