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In 2008, designers Daniel Wahlberg and Richard Sjöblom from Stockholm, Sweden founded the brand called Army Of Me. The first collection released was the Spring/Summer 2009 and consisted of 8 different styles and was only produced in 20 pieces in each of them.​


Since then Army Of Me has grown into a well recognized brand all over the world offering full ready-to-wear fashion collections. Mysterious masculinity meets feminine elements creating a haze for the stereotypical.

The tailoring and cuts are playful yet sophisticated and materials are carefully chosen. The smallest detail can make the difference massive. Layering of fabrics in somewhat monochrome colours has always been expressed in the collections since the birth of the label.

Original shapes and cuts makes every garment a statement of individuality. The concept was born out of a wish to do something different. The idea is simple: Combining classic designs from the west with avant-garde fashion from the east.